Top 5 Fashion Games Performance in the US for Q2 2023

In the second quarter of 2023, the top five fashion games on a unified platform in the United States demonstrated diverse trends in their performance metrics. Data from Sensor Tower provides insights into their weekly downloads, revenue, and active users.

Project Makeover experienced a dynamic quarter. Weekly revenue peaked at around $1.6M in early April and saw a low of approximately $1.2M towards the end of May. The app's downloads fluctuated, reaching a high of nearly 139K in early June, while weekly active users ranged from about 721K to 879K during the quarter.

DIY Paper Doll showed notable activity in weekly downloads, starting strong with around 196K in early April, then dipping to about 45K in late April, and rebounding to over 116K by mid-June. Active users followed a similar trend, peaking at approximately 426K by the end of June.

Fashion Battle - Dress up game had steady weekly revenue, hovering around $1K. Downloads saw a significant spike to nearly 143K at the end of May, while weekly active users climbed to over 332K during the same period.

Makeover Studio: Makeup Games maintained consistent weekly revenue, starting at around $19.9K and gradually declining to about $9.7K by the end of June. Downloads peaked at about 105K in early April but saw a drop to around 54K by the end of June. Active users remained relatively stable, fluctuating between 1.03M and 1.21M throughout the quarter.

Merge Studio: Fashion Makeover showed variability in its weekly revenue, starting at approximately $61K and ending at around $38K. Downloads peaked at about 122K in early April, with a low of around 46K by the end of June. Active users saw a consistent rise, reaching a high of approximately 365K in mid-June.

For more detailed insights and analytics, visit Sensor Tower.